Archive for August, 2010
* Bentley set to launch new models in 18-month cycles
Posted on August 8th, 2010 by Timothy. Filed under Bentley.
Bentley is attempting a new strategy in order to keep the eyes of their wealthy clients on their showrooms. The luxury carmaker is set to introduce a new product following an 18-month cycle. The new product schedule will spawn new variants of their current lineup like a convertible version of their Supersports coupe.
According to the research team of Bentley, owners on the average only use their cars for about a year or a year and a half before they look for a new ride to get their hands on. They also found out that when the car marques offer a coupe and a convertible version, the consumers will most likely get both vehicles to satisfy their craving for choices.
Bentley recently released a new video and some pictures as part of their PR push. Click on the video below:
The Continental Supersports Bentley Convertible was unveiled during the 2010 motor show in Geneva and it features a W12 twin-turbo 6.0L engine with 621 bhp ad a torque of 590 lb-ft. With its AWD and quick shift technology, this car can zoom from 0 to 60 mph in just 3.9 seconds. Its top speed is pegged at 325 km/h.
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Recent Posts
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