Bentley Blog

Amid the global drop in sales of luxury cars, Bentley is aiming high to make all of its fleet operate on biodiesel. The first step to achieve this goal is by making a big investment to fund the strategy the company wants to take.

The luxury car manufacturer expedites the production of their first biodiesel fueled car and aims to unveil this Bentley during the Geneva Auto Show in March.

Details about the car’s feature were not disclosed but top executives promised that the vehicles will still be true to the Bentley tradition. The performance will still be excellent and the engineers are also aiming for fuel efficiency and passing CO2 emission standards.

Bentley released a report during the Detroit Auto Show entitled Bentley and Biofuels. The pages of this report outline the plans of Bentley in the future.

The company aims to release a line of bioethanol running vehicles before 2012. Officials revealed that the engineering works for this vehicle begun and the projected delivery of flex fuel vehicles for their fleet will be this year.

Bentley is allocating funds to further strengthen their brand by keeping it updated with the current market trends and demand.

Bentley sold 7604 units in 2008. The U.S. arm of the company was hard hit with the 2008 economic slump. Their sales dropped by as much as 32% or around 2863 units.

Biofuels are better fuels than fossil fuels since they are biogdegradable, provide better lubrication, and is non-toxic — fingers crossed for Bentley’s Green Cars!